Writing
Writing.
Notes on building and growing apps with AI agents, from the work behind the studio’s own apps.
I taught Claude Code the App Store trick almost no indie uses
· ASO · Claude Code · MCP
Cross-localization is an App Store optimisation technique: every storefront also indexes metadata from localizations its shoppers never see, so filling those hidden titles, subtitles and keyword fields multiplies the words that rank in one market. Here is how it works, and the Claude Code setup (one skill, three MCP servers) that does it end to end.